Substack, and all the other Internet content platforms as well, are relentlessly destroying scarcity on an industrial scale. To see where this is headed consider the example of air.
Air is crucially important. Without air, we die in just a few minutes. But because air is available everywheâŠ
Substack, and all the other Internet content platforms as well, are relentlessly destroying scarcity on an industrial scale. To see where this is headed consider the example of air.
Air is crucially important. Without air, we die in just a few minutes. But because air is available everywhere for free, there is no perceived scarcity, and thus we donât value air, but take it for granted.
Substack and the other platforms are attempting to sell a product, media, that citizens of the modern world are already drowning in. That canât go on forever. And so we are reminded of how business on the Internet has worked from the beginning.
Get in to a fad early.
Build like crazy.
Get out early.
Just as earlier enthusiasm for Twitter and Facebook has been converted in to the chant âTwitter and Facebook Suck!â that will happen to Substack too. Hereâs hoping that the founders of Substack are able to cash out before that happens.
Perceived value is based on perceived scarcity.
Substack, and all the other Internet content platforms as well, are relentlessly destroying scarcity on an industrial scale. To see where this is headed consider the example of air.
Air is crucially important. Without air, we die in just a few minutes. But because air is available everywhere for free, there is no perceived scarcity, and thus we donât value air, but take it for granted.
Substack and the other platforms are attempting to sell a product, media, that citizens of the modern world are already drowning in. That canât go on forever. And so we are reminded of how business on the Internet has worked from the beginning.
Get in to a fad early.
Build like crazy.
Get out early.
Just as earlier enthusiasm for Twitter and Facebook has been converted in to the chant âTwitter and Facebook Suck!â that will happen to Substack too. Hereâs hoping that the founders of Substack are able to cash out before that happens.
Everything in all of reality is temporary.
On the Internet, everything is temporary faster.