This month,
wrote several viral Notes on Substack:And June is not an exception. It’s the rule.
Tom has been writing more viral Substack Notes than perhaps anyone else on the platform for all of 2024.
Whenever I see one of his Notes resonate so deeply, my curiosity is immediately triggered:
What exactly is resonating with Substack readers?
How is Tom able to consistently write notes that resonate more than almost any other note on the platform?
What is he doing differently than everyone else?
What can I copy and make my own?
Rather than just waiting, this time I decided to act on my curiosity.
‘I know Tom. Why don’t I just ask him,’ I thought to myself.
So, I sent him a WhatsApp voice note and asked for a favor:
“Would you be open to hopping on a call to walk me through your writing process from start to finish? I want to understand exactly what is going on inside your head at each step.”
While I have spent thousands of hours studying how to create blockbuster longform articles, I’m more than happy to humble myself when someone can do a part of the writing process better than I can.
Learn from the best. Right?!
As soon as I sent the voice message, something felt wrong though. I’m not the only one who would benefit from Tom’s answers. So I wondered:
Why don’t we open up the call and let members of the Substack Campfire community listen in?
A few minutes later, I sent Tom a follow up message and suggested we turn it into a live group training and open it up to the Substack Campfire community. Tom’s response was great:
I’ve never done something like this. So I’m a little nervous. But, screw it! Let’s do it!
So, here we are…
Announcement: Live Training For The Substack Campfire Community This Friday At 1-2pm EST
Here’s what will happen during the training:
Tom will write a Substack Note or two from scratch.
I will pepper Tom with questions and field questions from the audience.
I will keep asking Tom what’s going on in his head as he writes each sentence.
Together, we will extract Tom’s hacks, habits, strategies, mindsets, values, and mental models so we can collectively take our Notes writing to the next level.
If you’re tired of publishing into the void and want to engage more people in your posts, then this session is for you!
If you don’t want to reinvent the wheel when it comes to notes, then join us!
If you want to learn from the best, then this is your chance!
Over the years, I’ve invested thousands of dollars in one-on-one coaching with dozens of experts. This experience has given me the ability to rapidly extract the expertise of top performers very quickly. So, I think we may get some great insights from this session that Tom has never shared before.
So buckle up! Join us and also meet other members of the Substack Campfire community.
Here’s How It Works
Paid subscribers (annual or monthly) get access to the full recording and the live session ($150 value).
Free subscribers get access to the first 30 minutes of the recording on-demand.